Visit Isle of Wight Launches Industry Survey to Shape Future of Wight BID

Visit Isle of Wight (VIOW) has launched a new industry-wide survey, calling on local businesses to share their views on the current Wight Business Improvement District (BID) and help shape plans for its future as work begins on BID 3.

The Wight BID, established in 2016 and successfully renewed in 2021, has been built on a simple but powerful principle: that businesses working together can create a stronger, more influential voice in shaping the future of the Isle of Wight as a leading visitor destination.

Each year, the Wight BID generates more than £500,000 in levy funding, complemented by an additional £300,000 through strategic partnerships with Red Funnel, Wightlink and Southern Vectis, alongside further income from advertising opportunities. These combined resources support a wide range of destination marketing, business support initiatives and operational delivery led by VIOW.

As BIDs are required to renew their mandate every five years, preparations are now underway for the next renewal ballot, scheduled for October 2026. With a newly elected Board of Directors in place since November 2025 and a new CEO appointed in February 2026, this marks a pivotal moment for the organisation and the wider business community.

VIOW is now inviting all levy-paying and eligible businesses to take part in the survey, which will play a crucial role in informing the development of BID 3. Feedback gathered will directly influence priorities, investment decisions and the overall business plan for the next five-year term.

Dominic Wray, CEO of Visit Isle of Wight, said:

“This is a key moment for our business community. The success of the Wight BID has always been rooted in collaboration, and as we look ahead to BID 3, it’s vital that we hear directly from the businesses it represents. Your feedback will help shape the future direction of investment, ensuring it reflects the needs and ambitions of the Island’s tourism and wider business economy.”

The survey provides an opportunity for businesses to reflect on the impact of the current BID, highlight what is working well, and identify areas where greater support or new initiatives may be needed to drive growth and resilience across the Island’s visitor economy.

All background information, including previous Wight BID progress reports, is available online at visitwightpro.com.

Businesses are encouraged to complete the questionnaire by midday on Monday 15 June.

Visit Isle of Wight is urging all eligible businesses to take a few minutes to have their say and help shape the next chapter of the Wight BID. Wight BID members can access the survey here: https://www.surveymonkey.com/r/WightBID2026