Newport Halifax Branch Set To Close As Lloyds Phases Out Brand

The Halifax branch in Newport is expected to close as part of a major overhaul of Lloyds Banking Group, which will see the Halifax brand phased out across England, Wales and Northern Ireland.

The banking group announced on Wednesday that it will begin replacing the Halifax brand with Lloyds, with changes starting in the coming months and branch conversions taking place throughout 2027.

In many towns and cities, existing Halifax branches will simply be rebranded as Lloyds.

However, where a Lloyds branch is already operating nearby, customers will instead be directed to that location.

With Newport already home to a Halifax branch on High Street and a Lloyds branch in St Thomas' Square, the changes indicate that the town's Halifax branch will close once the transition is complete.

Despite the rebrand, Lloyds Banking Group says Halifax customers will continue using the same account number and sort code, while retaining access to the familiar mobile banking app and many of the same branch staff.

New Halifax accounts will no longer be opened as the brand is gradually retired.

The bank says customers do not need to take any action and will be contacted directly before any changes affect their accounts.

The move forms part of Lloyds Banking Group's wider strategy to bring Halifax customers under the Lloyds brand, giving them access to products and services already available to Lloyds customers, including its rewards and premium banking offers.

The announcement comes at a time of continued change for Newport's town centre.

Earlier this week, plans were confirmed for B&M and Superdrug to open new stores at St George's Retail Park, prompting speculation over the future of their existing High Street premises.

If those businesses also relocate, Newport could be left with several more prominent vacant units in the heart of the town, adding to the ongoing challenges facing the High Street.