Briddlesford Unveils Refreshed Brand Celebrating Four Generations Of Island Farming

Briddlesford, one of the Isle of Wight’s best-known family farms, has revealed a refreshed brand identity celebrating its fourth-generation heritage and the naturally rich qualities of its Guernsey dairy products.

The update marks a thoughtful evolution from Briddlesford’s long-standing black and white branding to a warmer brown colour palette, inspired by the distinctive colouring of the farm’s pedigree Guernsey herd.

The new look reflects the golden hues and naturally rich character found in Briddlesford’s milk, cream, butter and cheese.

A heritage-style design sits at the heart of the refresh, featuring a playful illustration of a Guernsey cow and calf inspired by the farm’s own animals.

The branding is designed to reflect Briddlesford’s character, its friendly cows and its long-standing commitment to craftsmanship, provenance and sustainability.

Founded in 1923, Briddlesford’s Guernsey herd descends directly from the original 15 cows brought to the farm more than a century ago.

Guernsey milk is naturally higher in beta-carotene, giving it a richer, creamier taste and a distinctive golden colour.

Briddlesford’s whole milk is unhomogenised, allowing the cream to rise naturally, while the wider dairy range retains the flavour and quality associated with Guernsey produce.

Alongside its dairy products, Briddlesford also produces a range of ready meals using Briddlesford veal and retired dairy beef, offering the same farm-to-fork quality across its wider range.

The farm’s butcher counter provides seasonal cuts and specials, prepared by skilled butchers, with retired dairy beef particularly valued for its natural marbling and distinctive yellow fat.

Paul Griffin, fourth-generation farmer at Briddlesford, said the new identity reflects what customers value most about the farm.

“This new brand identity celebrates everything that makes Briddlesford what it is,” he said.

“Our Guernsey cows, the naturally rich flavour of their milk, and the quality of the food we produce from the whole herd are what people value most.

"This refresh helps us tell that story more clearly, right at the point of sale.”

The refreshed branding aims to highlight Briddlesford’s Guernsey heritage, its unhomogenised whole milk, full Isle of Wight provenance and its role in supporting sustainable local agriculture and the Island landscape.

It is also designed to strengthen the farm’s presence in shops and cafés.

Alongside updated packaging and point-of-sale materials, Briddlesford has also launched a refreshed website.

The new branding will begin appearing on products across the Isle of Wight as the rollout continues.