Wightlink Launches Campaign To Boost Isle Of Wight Tourism
- Isle of Wight Radio
- 4 hours ago
- 1 min read
Wightlink has launched a new campaign designed to encourage more visitors to take short breaks on the Isle of Wight while promoting local businesses and the Island's tourism industry.
The ferry operator has partnered with award-winning Island production company GlobalShots to create a promotional film for its "48 Hours on Island Time" campaign.
Produced entirely on the Isle of Wight, the film showcases the Island's scenery alongside a number of independent businesses, including Rapanui, Tapnell Farm and The Piano Café in Freshwater Bay.
Wightlink says the campaign aims to highlight the Isle of Wight as an easily accessible destination for short breaks, encouraging visitors to explore local attractions while supporting the wider economy.
GlobalShots, founded on the Island in 2014, produced the film, which will be promoted across Wightlink's television, radio, digital and social media channels throughout the summer.
Wightlink says the campaign represents its biggest investment yet in promoting the Isle of Wight as a visitor destination.
Watch it here: https://www.youtube.com/watch?v=fK5an7zh0mk
When the IOW tourist board did a study last year, rising ferry prices were a key factor.
Instead of wasting money on a make believe disney style film of the Isle of Wight, just reduce the fares.
I've seen films of IOW from this firm. The things they show, just make believe.