Isle Of Wight's Keert Named Founding Member Of Low-Emission Group

Keert, the Isle of Wight based e-cargo bike delivery service, has been announced as one of the 18 founding members of the newly formed Sustainable Urban Freight Association (SUFA) - a national trade body established to accelerate the shift toward cleaner, low-emission logistics across the UK.

SUFA brings together freight operators, suppliers, and innovators committed to transforming urban delivery into a cleaner, more efficient, and socially responsible system.

Funded by the charity Impact on Urban Health, SUFA provides a collaborative platform for industry members to share expertise, influence policy, and dismantle barriers to sustainable freight, such as inconsistent regulation, high start-up costs, and lack of infrastructure.

Keert’s Leadership in Sustainable Delivery

Keert’s invitation to join as a founding member reflects its role as a pioneer in community-based sustainable logistics.

Operating exclusively with ultra-low-emission cargo bikes, Keert has demonstrated that innovative delivery models can thrive not only in major cities but also in rural and hilly environments like the Isle of Wight.

“Our values align perfectly with SUFA’s mission,” said Matthew Whittaker, Director/Rider at Keert.

“We’ve always believed that freight doesn’t have to mean more pollution, noise, or congestion.

"Becoming a founding member of SUFA gives us the opportunity to help shape national policy, share our learning with others, and amplify the success we’ve had here on the island.”

Through membership in SUFA, Keert will contribute real-world data and operational insights to help inform future UK freight infrastructure, training, funding requirements, and regulation.

These include evidence around emissions savings, mileage, payloads, and the practicalities of deploying cargo bikes in mixed urban-rural settings.

A Model for the Future of UK Freight

Keert’s work has already demonstrated the wider benefits of alternative transport models - from reducing CO₂ emissions and improving local air quality, to enabling greater social inclusion.

The company regularly supports community organisations, assists people with mobility challenges, and provides opportunities for volunteers to participate in local delivery initiatives.

By sharing this experience nationally through SUFA, Keert hopes to support scalable solutions that can be replicated across the UK.

This includes pushing forward community partnerships, promoting the value of micro-consolidation hubs, advocating for safe cycling infrastructure, and championing multi-modal freight using bikes, ferries, and hovercrafts.

“If the Isle of Wight can deliver sustainable freight at scale, from cleaner air to stronger community resilience, then so can many other places,” Matthew Whittaker added.

“Where the Isle of Wight leads, Britain follows.”