The Mince Pie Marathon hit the streets of the Isle of Wight - and even Hampshire - raising a record amount of money for charity.
The event, set up by local web design studio, Brightbulb Design, has gained momentum over the past few years.
This year, a record fundraising amount of £8,872 has been raised for the Wight Brainy Bunch charity, with close to £20,000 raised in three years.
Brightbulb’s Managing Director, Matt Jeffery, said:
“We are so happy to have raised such an amazing amount this year for the charity. We really got a heart-warming sense of happiness from everyone we visited on the marathon run.
"So many businesses and members of the public were happy to see us and in great spirits, with many dressing up in festive attire for our arrival."
This year, event sponsor PC Consultants provided two of their own mince pie delivering elves to help with drop-offs across the Island, including delivering 1,500 mince pies to the local foodbank, purchased and then donated by local businesses.
This year’s Mince Pie Marathon champions were local EPOS firm WRS Systems who purchased an incredible 2,400 mince pies, half of which were then donated to the Island foodbank and half to the Salvation Army for distribution to those most in need.
PC Consultancy Group Chairman, Sean Colson, said:
“We were really excited to be involved as a sponsor this year after buying mince pies in previous years. Its been a fantastic effort from everybody involved and we are very happy to have raised a record breaking amount for the event.”
In addition to the Isle of Wight deliveries, for the first time the Mince Pie Marathon expanded to Portsmouth, Southampton and Chichester thanks to the delivery network of Island tomato growers, The Tomato Stall. In addition, local coffee firm, the Island Tea and Coffee Company donated Christmas coffee to every order.
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