Islanders are being urged to prepare for a "positive and robust tourism season", according to the Managing Director of Visit Isle of Wight.
Will Myles says because of people wanting to stay in the UK this year and the pandemic causing uncertainty with international travel there is a lot of “pent up demand”.
He warns that the “turn up and go” attitude will not suffice this year because things are booking up fast! Hotels, B&Bs, self-catering and glamping sites are already said to be getting booked up.
Visit Isle of Wight is getting behind English Tourism Week (which runs from 22 - 31 May) by sharing a series of videos of Island businesses on the company’s social media channels.
Will Myles told Isle of Wight Radio:
“Through our business social media channels and my account, we are sharing videos to support the Island and tourism businesses because it is one of the biggest employers of the Island, with over a third of people being in tourism.”
He says the Island has continued to be marketed by the company during the pandemic with videos and adverts on TV, with promotion expected to continue through the summer for the Autumn, Winter and Summer next year.
For Visit Isle of Wight, the pandemic has forced them to “look inwards”, he added:
“We have had to look inwards and support all the businesses as we go through the pandemic. It has been an exceptionally busy time for us. We have been signposting businesses to grants and different ways of doing things, working with national campaigns - including with the Cabinet Office and Visit England.
“All in all we have been doing things a lot differently and looking inwardly at businesses to support them and ensure they can survive that pandemic - which has been difficult for everyone in business, equally, it is a health crisis and a health emergency so it has been difficult for people in lots of other ways as well.”
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