Locally-produced dairy, tomatoes and eggs are the most popular Isle of Wight products sold at regional co-operative stores across the south, says Southern Co-op.
The three best-selling product ranges from Isle of Wight producers come from Briddlesford Farm, the Tomato Stall and Brownrigg Poultry.
Matt Elliott, Retail Buying & Services Manager at Southern Co-op who looks after its Local Flavours range, said:
"There were some highs and lows in 2020 for our local producers but overall sales of our Local Flavours range remain strong thanks to continued customer support.
"Through our dedicated Local Flavours range, we celebrate local food and drink from around 200 regional suppliers including many on the Isle of Wight.
"Now is the perfect time to focus on the future so let's use this year's British Food Fortnight to continue supporting these local businesses and also try some of the incredible tastes available."
British Food Fortnight starts this weekend.
So far this year, more than 230,000 individual products from Briddlesford Lodge Farm have been sold in Southern Co-op's stores including milk, cheese and other dairy products.
Briddlesford Lodge Farm has an award winning Guernsey herd as well as an on site dairy processing building. It produces milk, cream, butter and cheese from their own cows, under the ‘Briddlesford' brand, and fresh milk, cream and butter from other farms under the ‘Isle of Wight' brand.
Paul Griffin, the fourth generation of the Griffin family to run the farm, explains there is a whole range of benefits when you buy and support local including reduced food miles and lower carbon footprint, enjoying the local countryside and preserving its natural beauty, freshness and provenance, safeguarding local jobs and supporting the rural economy.
Paul said:
"Quality is of the utmost importance whether local or otherwise. Our dairy products, from Briddlesford, are all made right here on the farm, using the rich and creamy, golden milk from our beloved pedigree Guernsey cows. The flavour is unbeatable!
"Southern Co-op is a great partner in the promotion of local food, when it is not always easy for small, local producers to do this."
The independent co-operative's Local Flavours range is available at most of its convenience stores.
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