Sweden Launches Travel Agency Designed For Introverts
A new travel agency designed specifically for people who prefer quieter holidays and less social pressure is launching in Sweden.
The Introvert Travel Agency has been created by Visit Sweden, following research suggesting 41% of people describe themselves as introverts and 67% prefer destinations where social interaction feels optional.
The campaign is based around giving travellers more freedom to choose when they want company and when they want time alone.
Sweden is promoting its low population density, personal space and right of public access to nature as some of the reasons it could appeal to introverted travellers.
And there could be a familiar appeal for people on the Isle of Wight, where beaches, countryside and walking routes offer plenty of opportunities to escape the crowds and explore independently.
The Introvert Travel Agency will launch as a pop-up experience, visiting Berlin, Paris and London.
It will be in London from October 28th to 31st.
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