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Our Favourite 70s Fashion Trends

The 1970s was a decade of cultural transformation, and its fashion reflected a rebellious spirit, embracing bold colours, patterns, and unconventional styles. From disco divas to hippies, the '70s saw an eclectic mix of fashion trends that have left a lasting impact on the world of style - here's five we believe defined the groovy era and continue to inspire fashion enthusiasts even today...

1. Bell Bottoms and Flared Trousers:

One of the most iconic fashion trends of the '70s was the ubiquitous bell-bottom trousers. These pants were characterized by their tight fit around the hips and thighs, gradually widening from the knees downwards. Bell bottoms were often adorned with extravagant patterns, including florals, paisleys, and psychedelic designs, reflecting the era's free-spirited and bohemian vibe. These groovy pants were a symbol of rebellion against the slim-fitting styles of the previous decade, and their popularity soared thanks to the rise of disco culture.


2. Platform Shoes:

No '70s outfit was complete without a pair of platform shoes. These chunky-heeled shoes elevated wearers to new heights, both literally and figuratively. Platform shoes came in various styles, from sandals to boots, and were adorned with flashy embellishments. They perfectly complemented the flamboyant fashion sense of the decade, and disco dancers especially favoured them for their ability to enhance dance moves on the illuminated dance floors.


3. Psychedelic Prints:

The '70s were a time of artistic experimentation, and this was vividly reflected in fashion through psychedelic prints. Bold and vibrant, these eye-catching patterns featured swirling colours and abstract designs, often drawing inspiration from hallucinogenic experiences. Psychedelic prints adorned a wide range of clothing items, including shirts, dresses, and scarves. They became a staple in discotheques and music festivals, reflecting the era's fascination with peace, love, and nonconformity.


4. Maxi Dresses and Bohemian Chic:

The '70s celebrated a newfound sense of liberation, and this was embodied in the popular bohemian chic style. Maxi dresses, with their floor-sweeping lengths and flowy fabrics, were the epitome of bohemian fashion. Embracing elements from various cultures, these dresses featured bold prints, fringe details, and often came in earthy tones. The boho-chic trend also incorporated peasant blouses, wide-brimmed hats, and plenty of jewellery, creating a laid-back yet elegant look that remains popular in modern bohemian fashion.


5. Denim Everything:

Denim was an ever-present fabric in '70s fashion, undergoing a radical transformation from its more traditional use in workwear. The decade saw a surge in denim's popularity, with flared jeans and denim jackets becoming fashion staples. The Canadian tuxedo, an outfit consisting of denim jeans and a denim jacket, became an iconic symbol of casual fashion during this era. Distressed and embellished denim also made its debut, reflecting the era's penchant for individuality and self-expression.

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