First Of Its Kind Toothbrush Created To Tackle Hungover Drunk Driving

A prototype of the world's first breathalyser toothbrush is released in a bid to drive awareness and conversation around the dangers of driving the morning after.

The “Brushalyser” aims to drive behaviour change by getting people to think twice before driving on a morning hangover and ultimately seamlessly embed the process into Brits’ morning routines.

Once finished brushing, users would simply blow into the breathalyser on the back of the toothbrush; the light flashes red and vibrates if over the limit, and glows green if it’s safe to drive.

New data out today reveals a quarter of British adults admit to driving the morning after a night out, despite still feeling under the influence of alcohol.

Younger drivers, aged 18 to 35, are the biggest offenders with half confessing to getting behind the wheel the morning after a night out and Police Forces are reporting an eight per cent year-on-year increase in motorists failing breath tests in the morning hours.

With road traffic injuries having become the leading killer of people aged five to 29 years, and recently, the World Health Organization having said that alcohol-related traffic accidents are one of the major causes the aim of the toothbrush is to get drivers to take stock of their alcohol limits.

Backed by leading academics such as Dr Joeran Koechling, and F1’s Natalie Pinkham, the campaign also highlights how little awareness there is among drivers with regards to laws and limits with 40% of drivers admitting they don’t know the drink drive limit at all and over a third unaware of the penalties if they were to be caught.

One in ten believe breakfast, coffee and sleep will sober them up enough to be fit to drive and almost a third of 18 – 34-year-olds believe if they don’t feel drunk the morning after an evening of drinking alcohol, they’re fine to drive.

The study also found British adult drivers who attended an event this summer consumed on average a whopping 16 units at each social events, with many still taking to the roads the morning after.