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Play The 'Squid Game' With Isle Of Wight Fishmongers To Win Vouchers To Spend On Seafood

Anne Ganderton and Tracy Mowlan J&Bs (C) Amanda Herbert Photography

Fans of popular Netflix series Squid Game are being given a chance to win free seafood – maybe even some squid – as Love Seafood partners with J&Bs fishmongers for its very own Squid Game this weekend.

On Saturday (October 30), from 9am until 12.30pm (or while stocks last), visitors are invited to the shop at 111 High Street, Cowes, to play a game based around the show's honeycomb carving scene.

The rules are simple. A giant poster bearing symbols that will be familiar to fans has been placed on the wall of J&B. Players simply need to pick a symbol, then choose a card from the fishmonger. Should the symbol they have chosen match the card they pick, they will win a £10 voucher to spend on seafood. There are £250 worth of vouchers available.

In a twist on events, repercussions for those who don’t beat the J&B team should be no worse than the mild sting of disappointment at not pocketing a £10 voucher.

Love Seafood is on a mission to encourage people across the UK to incorporate more seafood into their diets. The team has devised the giveaway to help people discover the simplicity and versatility of fish and shellfish.

Tracy Mowlam, owner of J&Bs, said: 

“We’re part of the 111 million people across the globe who’ve watched Squid Game, so when this opportunity came up, we jumped at the chance to get involved.

"We’ll have an amazing selection of tasty seafood available this weekend, including squid, so come in, try your luck, and you might just walk out the door with something delicious to cook for your tea for free!”


Tracy Mowlam and Martin Mowlam J&Bs (C) Amanda Herbert Photography

Greg Smith, Head of Marketing for Love Seafood said: 

“We love when opportunities arise for us to partner with the UK’s incredible independent seafood businesses. A show with such universal popularity, that just happens to be called ‘Squid Game’, is an opportunity too good to miss!

"At Love Seafood we aim to ‘bring on better living’ by encouraging people across the UK to explore the huge variety of nutritious, versatile, and most of all delicious seafood we have access to. We think this game, a literal Squid Game, is a really fun way of doing that – thankfully, with none of the potential consequences we’ve all seen on the show! Good luck to everyone who takes part.”

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