New data published this week has revealed 60 per cent of Brits are unaware of the threats that climate change poses to supplies of cocoa and bananas.
In addition, well over three quarters of Brits say it’s important that people overseas who produce tea, coffee, food, flowers, cotton and other staple products are able to adapt to climate change.
The survey commissioned by the Fairtrade Foundation found that while more than 15 per cent of respondents don’t see buying Fairtrade as a way to engage in climate activism, there still exists a promising willingness from the public to address inequality caused by exploitative trade and climate change.
Around 84% of Brits say that more should be done to prevent harmful trade practices, with more than two thirds agreeing that individuals can and should spend their money in a way that helps combat exploitative and harmful trade.
Smallholder farmers in poorer countries are on the frontlines of the climate crisis, with droughts, floods and storms severely threatening livelihoods of producers across Africa, Asia and South America.
Fairtrade Fortnight is a two-week annual campaign that aims to educate the public about the positive impact of buying Fairtrade products.
This year, it kicks off on 21 February (Monday) and will highlight how buying Fairtrade is a simple, yet impactful choice people can make to support farmers and workers to adapt to the effects of climate change.
Fairtrade’s Choose The World You Want Festival will run online throughout the two weeks, featuring around 40 virtual events designed to engage, inform, and educate people about the harmful impact of the climate crisis on farmers and food supplies.
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