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Thousands have taken to the streets across the country to congratulate Team GB's Olympic medallists as they return to their home towns.
In Peterborough, locals carrying flags and bannerscheered as an open-topped bus carried gymnast Louis Smith through the city.
Smith won silver in the men’s pommel horse final at the games, and also took home a bronze medal as part of Team GB's men's artistic team all-round event.
He said the reception he received upon returning home from the games had been "fantastic".
"People were screaming that they love me … It’s just fantastic to be back and the reception I’ve got is brilliant," he said.
The 22-year-old also returned to his training ground at the Huntingdon Gymnastics Club.
The club is struggling to cope with the influx of budding gymnasts inspired to take up the sport in the wake of his success.
Former Olympic decathlon champion Daley Thompson spoke to Sky News at the club.
He said local sporting venues across the nation must capitalise upon the success of Team GB.
But he said if local sports venues and clubs are to survive, they will need more than just an injection of cash.
"It’s about creating the right atmosphere at your club. It’s about having room for young kids, and it’s about greeting them and making everybody happy," Mr Thompson said.
"It is a little bit about money, but there is so much more you can do."
Elsewhere, men's long jump gold medallist Greg Rutherford returned to his local club in Milton Keynes to offer locals a few lessons.
"We're riding the wave of an absolutely incredible Olympics which everybody thoroughly enjoyed," Mr Rutherford said.
"And getting out here, especially at Milton Keynes where there is such a great following for sport, it’s lovely to get so many people encouraged and into sport."
At Upton Park, football fans also congratulated women's boxing gold medallist Nicola Adams ahead of West Ham’s match against Aston Villa.
